The Feed
HOWL is for sustainability, purpose, and impact leaders who want to inspire greater impact with their message. The Feed is where we think out loud.
Chad Krulicki
A clear voice can still say nothing anyone remembers.
August 27, 2026
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5
min read
Paul Newton
You've set the targets. Built the programs. Made real progress. Now you want to make it matter to the customers who buy from you, the partners who back you, and the markets you're trying to move. But there is internal resistance. This article covers how to build your case.
August 7, 2026
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When your purpose message deviates from your commercial message, both suffer. Integrating the two builds trust, sharpens relevance, and lifts a brand's commercial potential.
July 31, 2026
6
Purpose messaging is judged by its own rules. It requires its own distinct but connected strategy. THE READ is a proprietary AI-driven diagnostic built by HOWL to assess purpose messaging performance.
July 23, 2026
7
Sustainability leaders are talking about their work less, not more. Caught between greenwashing rules and activist scrutiny, the safest-looking move has become silence. Here is what that costs, and how to take the words back.
June 30, 2026
The companies that lead will be those who market consciously, showing intent as action and mission as purpose to inspire broader audiences to think, feel, and act differently.
May 26, 2026
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